What makes a successful musical?

Following a number of musical theatre shows opening and closing in quick succession over the past few years, is there is a successful musical theatre model on which to base a new Broadway or West End show? With some exceptions - namely The Book of Mormon and Harry Potter and the Cursed Child - it seems new shows are more likely to close than the older, more established musicals. Even shows which have had successful runs at the Chichester Festival - a seemingly successful breeding ground for West End transfers - have not always managed to survive in the city. However, the newly transferred Half a Sixpence appears to be on the road success, with many nominations already to its name, delighting audiences with its old-time performances. Perhaps a welcome change to many new productions that audiences are unable to engage with? When new musicals hit London's West End, there is often a sense of anticipation for something new to hit the stages. But many questions can be present in theatrical minds, namely, how long will it last? Shows which have previously seen many years running successfully in London have not fared so well when they have been brought back: Cats, for example, had a limited run in the West End before touring extensively. There is no middle ground for musical theatre, it seems. London is filled with either established 'classics' which have years on their clocks, such as The Phantom of the Opera and Les Misérables, or young musicals which are just beginning their runs and perhaps cannot compete. Nonetheless, we do love a good musical! If you're looking for your musical theatre essentials take a look at our range here >>